As the world is rapidly moving towards digitalization, SEO is playing a pivotal role in helping businesses excel in their industries. Therefore, an audit is important in SEO as well to make sure that you yield the maximum ROI.
The goal of SEO audits is to present you with a thorough strategy for SEO assessing your website. It entails examining your results, backlink profile, preexisting content, and everything else that may be obstructing you’re searching results.
So, what is SEO audits? How can you perform one? What are the benefits of it? Find out all about it in this article.
Before we go into the nitty-gritty of how to perform an SEO audit, let’s find out what one is and how your business can benefit from it.
In simple words, SEO audit is all about making sure that your site is up to the standard so it can easily rank on Google and other search engines. It helps you identify basic issues with your website that you can fix.
Whether there are issues relating to content or links, all of this needs the resolution to maximize the efficiency of the site. As a result, your website can stand up out from the competition. The importance of it can be understood by the fact that you are missing out on organic traffic.
Organic traffic is something many sites are continuously looking for. Companies spend a lot of money on PPC campaigns to get results, which you can get if you do SEO audits, and that too organically.
You need to perform the audit in such a manner that highlights issues in the following areas:
- Hosting and indexing are key parts of back-end factors
- Front-end factors such as content, metadata, etc.
- Quality of the links
Having a user-friendly site is imperative for your business to succeed in this hyper-competitive market. And all of these three aspects play a crucial role in it.
We now come to one of the most important sections of the article. It is about performing an SEO audit. To make it easy for you below is a step-by-step guide that you can follow to do one.
By simply following these steps, you can get the results that you need. You don’t need to have a degree in the field or a lot of technical knowledge to create one.
Step 1 – Crawl Your website
Therefore, you need to start by crawling your website first so that it can highlight some of the main issues of your website. You can use either SEMRush, Ubersuggest, or any other online tool to crawl your site.
Step 2 – Fix on-site problems
The next step is to double-check a few on-page essentials. Look for all the basic on-site problems and solve them. In addition to that, you also need to go deep into your crawl report to find out other issues which are minute.
You can find issues such as duplicate content that affects the site’s performance. Also, check for the loading speed of the site as well. Your users will not be willing to wait too long for your site to load.
Step 3 – Evaluate the Organic Search Traffic that your Website is getting
The goal of any SEO audit is to find strategies to boost a website’s traffic. It can help you get a clear understanding of where your website stands. As a result, taking a glimpse at how the site is now functioning stands to reason.
You can find out the amount of organic search traffic you’re getting with Google Analytics. Therefore, you can evaluate your organic search traffic to find all the untapped opportunities you can cash on.
Step 4 – Do a Backlink Analysis and Conduct an Audit for the Content
The last step is to do a thorough analysis of the backlinks and to conduct an audit for any gaps in the content. You need to fix any broken links on your site. In addition to that, you can run content audits by utilizing the same tools that you use for crawling.
With that, we come to the end of our article and hope you now have an understanding about doing a website audit. You can take your business to the pinnacle of success by leveraging it to optimize your website.